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Post-sale monetization (PSM) is the process of making add-on content (also known as downloadable content (DLC)) available to players after the release of your game. Add-on content can include:
  • Durable products, such as map packs, cosmetics, and game expansions.
  • Consumable products, such as in-game virtual currency.
  • Collections of durables and consumables sold as add-on bundles or as a Season Pass.
For guidance about selecting the right product type, see Choosing the right product type.

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Recommendations for PSM

For games that offer post-launch content, Games-as-a-Service (GaaS), or free-to-play games, XBOX empowers creators with the ability to offer post-sale monetization. PSM provides new exposure opportunities for your game, and more opportunities for your players to purchase and engage with your products. We strongly recommend sharing your PSM roadmap with your XBOX contacts as early as possible. If your XBOX contacts are aware of your plans, it enables them to provide the most relevant and impactful recommendations for the Microsoft Store. Your XBOX contacts can:
  • Review products, release cadences, and value plans with experts on the Microsoft Store team.
  • Guide you on best practices for potential plans and offerings.
  • Advise you on seeding virtual currency, cross-title DLC transfers, policies, and other opportunities.

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Submitting PSM plans for approval

Similar to SKU plans, your XBOX contacts might need to review and approve your PSM plans. Share your plans during the SKU planning phase or as soon as the information is available, to ensure that your timeline and goals can be met. The XBOX Games Store Policy (available in the XBOX Publisher Guide) includes guidance for PSM. If you need additional information or clarity, speak to your XBOX contacts.

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Requirements for Season Pass

A Season Pass is a bundle of add-ons delivered to a player at a regular cadence or within a predefined amount of time. A Season Pass enables you to sell multiple add-ons in one transaction, enabling the player to commit to the full digital roadmap of add-ons included in the Season Pass. Many creators also include a Season Pass in specific bundle editions of their game, for example a Special Edition or Collector’s Edition. For details, see SKU planning. To create a Season Pass, you must have a valid Season Pass Agreement and submit a Season Pass plan to your XBOX contacts. To formalize the proposal, use the Season Pass Guide and Parts List available in the XBOX Publisher Guide.
Last modified on August 20, 2026

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