- XBOX
- Microsoft Store on Windows
Prerequisites
- Enrollment as an XBOX creator. To learn more, see XBOX Creator Onboarding.
- Active Partner Center account. If you don’t have an account yet, contact your XBOX team.
- Approved Game Concept for your product. To learn more, see Submit game concepts.
[!Important] This article covers English store listings only. We recommend creating listings for all languages used in your target markets. Review your publishing agreement with Microsoft, the XBOX Games Store Policy in the XBOX Publisher Guide, and Microsoft Store Policies to determine requirements for additional languages.
Access the Store listings module
1
Sign in to [Partner Center](https://partner.microsoft.com/dashboard).
2
On the **Home** page, select **Apps and games**.
3
On the **Apps and games | Overview** page, select your game, or search for it.
4
On the **Game overview** page, select **Store listings**.
Create a Store listing in one language
To complete the Store listings module, create at least one language.1
Select **Manage additional languages**.
2
Add English:
- Select Top-level languages.
- Search for English.
- Select the checkbox, then select Update.
3
Select **English** in the table to open the listing.
4
Complete each section.
5
Select **Save draft**.
Sections within each Store listing
- Text (Required)
- Screenshots (Required)
- Store logos (Required)
- Trailers and additional assets (Optional, but recommended)
- Supplemental fields (Optional, but recommended)
- Additional information (Optional, but recommended)
Text
1
Select the **English** Store listing.
2
In **Product name**, select the appropriate reserved name.
Select Reserve more names to reserve new names for use in the Store listing.
3
In **Description**, describe your game.
4
In **What's new in this version**, describe changes since the previous release.
Leave this field blank for the first release.
5
In **Product features**, list key features:
- Features are displayed as a bullet list on the PDP.
- Include up to 20 features.
- Each entry has a 200-character limit.
6
Select **Save draft**.
Screenshots
Screenshots should be screen captures or game artwork that reflects your game content. Image requirements vary by device family. Select each tab (such as Desktop, or XBOX) to view specifications. For more information, see Screenshot requirements. We recommend uploading at least four screenshots per supported device family.- Desktop: Recommended for PC games.
- Mobile: Not required for PC or XBOX games
- XBOX: Required for XBOX games.
- Holographic: Not required for PC or XBOX games.
- XBOX
- Microsoft Store on Windows
Upload screenshots for the XBOX device family
1
Select the **XBOX** tab.
2
Upload screenshots by dragging files or selecting them.
3
To add optional alt text, select **Add Alt Text**.
Alt text should describe the image in 1-2 sentences.
4
Select **Save draft**.
Store logos
Store logos enhance your game’s PDP for customers.- XBOX
Store logos are required for XBOX games.
- 9:16 Poster art: Required for XBOX games. For requirements, see Poster art.
- 1:1 Box art: Recommended. Used as your main logo if 9:16 Poster art isn’t provided. For requirements, see Box art.
- 1:1 App tile icon: Optional.
Upload Store logos artwork
1
Upload images to each category by dragging files or selecting them.
2
Partner Center validates the images.
If the requirements aren’t met, an error dialog appears.
3
Select **Save draft**.
Trailers and additional assets
Use the Trailers and additional assets section to enhance your PDP. Trailers are short videos that show your product in action and provide a better understanding of what it’s like. If accompanying thumbnail images are uploaded, trailers are shown at the top of your game’s PDP.Upload a trailer and thumbnail
1
In the **Trailers and additional assets** section, select **Browse your files** and upload a trailer.
Alternatively, use Select from existing trailers to reuse a trailer you uploaded previously. An error message is displayed if the video file doesn’t meet requirements.
2
After the trailer uploads, select the **pencil** icon, add a title, and upload a **1920 x 1080** thumbnail image.
3
To make trailers more accessible, upload closed captions and audio descriptions.
This step is optional.
4
Select **Save draft**.
Select a trailer to appear at the top of Store listing
- In Windows 10 and XBOX image, upload a 1920 x 1080 or 3840 x 2160 image. This 16:9 “hero” promotional image is displayed after the trailer displayed on the PDP finishes playing. This image is required for a trailer to appear at the top of the PDP.
- In Choose a trailer to play at the top of your Store listing, select an uploaded trailer.
- XBOX
Additional assets
For XBOX releases, provide:- Titled hero art. The game title must appear in the top two-thirds of the image.
- Featured promotional square art. The asset must not include the product’s title.
Supplemental fields
The Supplemental fields are optional. The Short title is recommended for most games. It’s a shorter version of your game’s name displayed in various elements of the XBOX user interface, such as achievement notifications. The other fields help optimize the customer experience in different scenarios. For details, see Store listing - Supplemental fields.Add additional system requirements
Use the Additional system requirements section to provide minimum and recommended hardware configurations. These requirements are provided in addition to the information provided in the Technical Capabilities section of the Properties page. This section is important if the game requires specific hardware. These items are displayed in a bulleted list on the PDP.Additional information
Use the fields in the Additional information section to provide extra metadata that helps customers understand your game. For more information, see Store listing - Additional information.The Copyright and trademark info field has a 200-character limit. Exceeding this limit can prevent the listing from showing as Complete.