Branding and marketing assets
Access XBOX brand assets: advertising guidelines, logos, hardware imagery, video mnemonics, and packaging templates from the Game Dev Portal.
To maintain a consistent visual identity across all XBOX products, we provide a comprehensive set of XBOX Brand assets. These include Advertising Guidelines, video mnemonics, logos, and hardware imagery to support your publishing efforts.
For publishers releasing physical games on the XBOX platform, we also offer XBOX Packaging Templates to ensure alignment with platform standards.
These assets are hosted on the Microsoft Game Dev Portal.
You will require a Partner Center account to access the Microsoft Game Dev Portal. Contact your own company Admin if you do not have a Partner Center account.
Assets are no longer supported on RAD and RAD access will no longer be provided to partners.
Last modified on August 20, 2026
Related topics
Disc packaging requirementsConsole certification terminology and XBOX network glossaryXR-022 Official Naming StandardsApprove discs for manufactureXBOX Game Preview