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Product groups help you organize your products in Partner Center. You can group related products and associate each product group with a dev studio. This is especially useful if your account publishes products developed by separate studios or subsidiaries. Product groups that you create aren’t visible to customers and don’t affect how your apps, games, and bundles are displayed in the Microsoft Store. Product groups are only visible in Partner Center, to help with product management and organization. If your account has multiple account users, you might be able to create users who have permissions to perform tasks and/or view analytic data for the products within specific product groups.

Create a new product group

Follow these steps to create a product group in Partner Center:
1

On your **Overview** page, select **Create new...** and then select **Product...

On your Overview page, select Create new… and then select Product group.
2

In the **Product group** name box, provide the name for your product group.

In the Product group name box, provide the name for your product group. This name won’t be visible to customers.
3

If this is the first time you’re creating a product group, or if you need to ...

If this is the first time you’re creating a product group, or if you need to add a new dev studio, select Create a new dev studio and follow the steps outlined in the next section.
4

In the **Dev studio** dropdown list, select the dev studio you want to associ...

In the Dev studio dropdown list, select the dev studio you want to associate with your product group.
5

In the **Products** box, select each product (app, game, or bundle) you’d lik...

In the Products box, select each product (app, game, or bundle) you’d like to include, and then select Add to move your selections into the Include in this product group box. You can use the Add and Remove buttons to move the selected products in or out of the product group.
6

Select **Save**.

Select Save.
On the Overview page, you’ll see your new product group and the products it contains. To edit the product group (for example, to change its name, dev studio, or included products), select its name from your Overview page. Note that if you remove a published product from a product group, you might see inconsistencies in reported data or inventory calls.

Create a new dev studio

Each of your product groups must be associated with a dev studio you define. When creating a product group, you can select any dev studio you’ve already created, in the Dev studio dropdown box; otherwise, select Create a new dev studio and follow these steps:
1

Enter a value for **Dev studio name**.

Enter a value for Dev studio name. This name won’t be visible to customers.
2

In the **Dev studio ID** box, enter the GUID for your dev studio if this dev ...

In the Dev studio ID box, enter the GUID for your dev studio if this dev studio belongs to a product group that was migrated from XBOX Developer Portal (XDP). If this isn’t the case, leave this field blank, and we’ll generate an ID.
3

Select **Save** to return to the page where product groups are created.

Select Save to return to the page where product groups are created.
The new dev studio should now be available for selection and assignment to any of your product groups.

Assign permissions for product groups

Managers for accounts with multiple users can grant permissions at the product level, to let some users work only on specific products. If your account includes product groups, you might also be able to assign permissions at the product-group level: to all or some products in the group (if you restrict permissions further). If your account has access to this option, when you choose to grant customized permissions for any user or edit the permissions for an existing user, you’ll see your products organized by product groups. Granting permissions for a product group and its products works similarly to granting permissions for an individual product and its add-ons. This process is described in the Assign product-level custom permissions topic. See also the Overview of custom permissions for account users topic. Here are the differences:
  • The permission you grant at the product group level will apply to all products that are in the group now or will be added in the future.
  • If you select Read only at the product group level, you can select either Read/write or Read only for individual products within that product group. However, if you select Read/write at the product group level, you can select only Read/write for individual products within that product group.
To let a user create and edit product groups in the account, the user must have read/write access to the account-level Manage product groups permission or the Manager standard role.

Next steps

How to create new products

See also

Last modified on August 1, 2026