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Thirty Day Retention report

The Thirty day Retention report table illustrates how many of your players came back to the game within a 30-day period. A new Cohort of players is formed every day, based on all the players (new and returning), who have logged in to your game on a given day (Day 0). Cohort size is determined by the number of players within it. Then each cell shows the percentage of players (%) from a given Cohort who returned on each subsequent day. The Thirty Day Retention report table illustrates how many of your players came back to the game within a 30-day period. The example report shown below was generated on 1/24/2018. It shows, for instance, that on 12/25/2017, 1.38M users logged in. Thirty-day Retention Report Then 61.85% of them logged in the next day, and 55.85% of them logged in two days later. Finally, 18.6% came back 30 days later, which corresponds to the report generate date, 1/24/2018. This report, in addition to the New User Retention Report, is especially useful when you are running a LiveOps event, and want to check its effect on boosting engagement of existing players. For additional details, see Metrics and Terminology.

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Populating the report

To populate this report, you need to register a player, and then have them log in several days in a row at least once. This, however, will produce trivial results, (with 100% retention for each day). Throwing more players into the process and skipping some days will produce more interesting results. The following API calls may be used to log in:
Last modified on October 20, 2026