Skip to main content

​
Marketplace Integrations Overview

Marketplace integration with PlayFab allows you to connect your game to various digital marketplaces, enabling seamless in-game purchases and content distribution. By enabling the Marketplace add-on in the Game Manager, you can configure and manage integrations with different marketplaces.

​
Supported Marketplaces

​
Steam

Integrate your game with Steam to use its extensive user base and robust infrastructure for in-game purchases. To connect your PlayFab title with Steam, configure the necessary settings in Game Manager. See our Steam integration documentation.

​
Apple

To enable in-app purchases for iOS users, connect your game to the Apple App Store. To ensure a smooth connection between PlayFab and Apple’s marketplace, follow the integration steps in Game Manager. See our Apple App Store integration documentation.

​
Google

Integrate with Google Play to offer in-app purchases for Android users. Set up the required configurations in the Game Manager to link your PlayFab title with Google Play’s marketplace. See our Google Play Store integration documentation.

​
Microsoft Store

To enable in-app purchases for XBOX and Windows users, integrate with the Microsoft Store. To link your PlayFab title with the Microsoft Store marketplace, configure the XBOX Network add-on in Game Manager and set up your Product Group in Partner Center. See our Microsoft Store integration documentation. By integrating with these marketplaces, you can streamline the purchase process for your players and manage all transactions through PlayFab’s unified platform.
Last modified on August 20, 2026