Deep links

Economy v2 is now Generally Available. For support and feedback, go to the PlayFab Forum.

Deep links allow you to directly link to each supported platform’s store when making a purchase.

Allow players to “click an advertisement” directly to an in-game item
Make it easy to install UGC items from a browser
Link to lore or app pages based on item ID

You can configure deep link formats by platform on the Economy > Catalog (v2) > Economy Settings page in game manager.

A deep link platform must be a platform already defined in your catalog settings.
A deep link format must include the template string {id}. This string will be replaced by the item GUID when calling the PlayFab API.

Example

Verify and test your deep link format before deploying - some Platforms have different formats for testing and production environments. For example, the Google Play Store needs your package name for production environments (com.example.android).

Platform	Format
`mygame-internal`	`mygame://journal/?ID={id}`
`mygame-website`	`https://mygame.com/world/{id}`
`microsoft`	`ms-windows-store://pdp/?ProductId={id}`
`microsoft-review`	`ms-windows-store://review/?ProductId={id}`
`microsoft-xbox-pc`	`msxbox://game/?productId={id}`
`android-googleplay`	`market://details?id={{PackageNameHere}}.{id}`
`apple-appstore`	`itms-apps://itunes.apple.com/app/{id}`

Nintendo and Sony do not provide their store schemas publicly as of this writing. You will need a developer account to access their platform link schema documentation.

Last modified on August 4, 2026

XBOX Services

PlayFab

Economy v2 deep links

Deep links

Example

​Deep links

​Example

Deep links

Example