> ## Documentation Index
> Fetch the complete documentation index at: https://devdocs.xbox.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Scorecard metrics

> Reference for PlayFab experiment scorecard metrics covering acquisition, activation, revenue (ARPU), and Day N retention across configured experiment durations.

PlayFab has preidentified a set of simple, effective, and actionable metrics for analysis of experiment results. These are tracked and categorized to measure impact on the acquisition, activation, retention, and revenue of the title. These are computed based on the player\_logged\_in and player\_realmoney\_purchase events.

The identified metrics are calculated for the time the experiment ran so far based on the configured duration. The metrics are:

| **Type**        | **Metric**                                      | **Description**                                                                              |
| :-------------- | :---------------------------------------------- | :------------------------------------------------------------------------------------------- |
| **Acquisition** | Average Login Per User                          | Average number of times a user has logged in                                                 |
| **Activation**  | Payer Conversion Rate                           | Percentage of active users who made a purchase                                               |
| **Revenue**     | Average Revenue Per User                        | Average amount of revenue generated per user, including users that didn't make any purchases |
| **Retention**   | Day N Retention (N = 1, 2, 3, 5, 7, 14, 21 day) | Percentage of users who logged in N days after seeing the experiment                         |

## Next steps

* [Codeless experiments quickstart](/services/playfab/live-service-management/game-configuration/experiments/quickstart)
* [Manage Experiments](/services/playfab/live-service-management/game-configuration/experiments/manage-experiments)
* [Analyze Experiments](/services/playfab/live-service-management/game-configuration/experiments/analyze-experiments)
* [Experimentation APIs](/services/playfab/live-service-management/game-configuration/experiments/experimentation-apis)
* [Integrating Experiments with other PlayFab services](/services/playfab/live-service-management/game-configuration/experiments/experiments-other-services)
* [Prevent Interaction Effects with Exclusion Group](/services/playfab/live-service-management/game-configuration/experiments/exclusion-groups)


## Related topics

- [Analyze Experiments](/services/playfab/live-service-management/game-configuration/experiments/analyze-experiments.md)
- [Integrating Experiments with other PlayFab services](/services/playfab/live-service-management/game-configuration/experiments/experiments-other-services.md)
- [Exclusion Group in Experiments](/services/playfab/live-service-management/game-configuration/experiments/exclusion-groups.md)
- [Experiments Quickstart](/services/playfab/live-service-management/game-configuration/experiments/quickstart.md)
- [Experimentation APIs](/services/playfab/live-service-management/game-configuration/experiments/experimentation-apis.md)