> ## Documentation Index
> Fetch the complete documentation index at: https://devdocs.xbox.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Best Practices for Store Segmentation in Economy (Legacy)

> Follow PlayFab Legacy Economy best practices for store segmentation, including varying content instead of pricing and securing client API access.

# Best practices for store segmentation (Legacy Economy)

<Info>
  Economy v1 APIs are in maintenance mode and will not be receiving any new features, only bug fixes. **The v1 APIs will be maintained for the foreseeable future.** See the [Economy v2 Overview](/services/playfab/economy-monetization/economy-v2/overview) to learn more about the next version of PlayFab Economy!
</Info>

* Store segmentation is public information.
  * There are many ways for players to gain information about alternate stores.
  * Players naturally transition between segments, and see those changes when they transition.
  * Players discuss content on forums, community sites, wikis, etc.
  * In the PlayFab API, store information is *public*, unless you disable those APIs with our [API Access Policy](/services/playfab/api-references/api-access-policy).
  * You should assume that players will be aware of other stores and their details.

* Provide varying content, *not* varying pricing.
  * Players will feel cheated if:
    * Prices go up or down when they transition segments.
    * Prices described on wikis are different than their own.
  * The only exception to the pricing rule would be *first time* purchases.
    * You must secure the Client API methods with our [API Access Policy](/services/playfab/api-references/api-access-policy) to prevent multiple purchases, or make repurchasing less meaningful through game design.

* Content should be relevant to the segment.
  * Whales are willing to spend large amounts of real money, and are therefore likely to buy more expensive bundles, if the value is worthwhile.
  * First time buyers may be given a good deal, but can *only* be (usefully) obtained once.
  * End game players may only be interested in specific items.


## Related topics

- [Custom Stores for Player Segments in Economy (Legacy)](/services/playfab/economy-monetization/economy/tutorials/custom-stores-for-player-segments.md)
- [Stores (Economy Legacy) Quickstart](/services/playfab/economy-monetization/economy/stores/quickstart.md)
- [Stores and sales in Economy (Legacy)](/services/playfab/economy-monetization/economy/tutorials/stores-and-sales.md)
- [PlayFab consumption best practices](/services/playfab/pricing/consumption-best-practices.md)
- [Coupons and Promotions in Economy (Legacy)](/services/playfab/economy-monetization/economy/tutorials/coupons-and-promotions.md)