> ## Documentation Index
> Fetch the complete documentation index at: https://devdocs.xbox.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Thirty-day New User Conversion Report

> Overview of the PlayFab Thirty-Day New User Conversion report, showing cumulative percentages of new-player cohorts who make a purchase within 30 days.

# Thirty Day New User Conversion report

The Thirty Day New User Conversion report illustrates the percentage of players in a given Cohort who spent money in the game during their first 30 days.

A Cohort of players is formed every day by grouping newly-registered players. Cohort size is indicated by the number of players in a cohort.

> [!NOTE]
>
> Unlike Retention reports, the Conversion report tracks a cumulative total of players who converted within a given time span.

The example report shown below was generated on **2/13/2018**. On **1/14/2018** under the **Cohort** column, **77,532** new players created accounts in the example title.

![thirty-day New User Conversion Report Table](https://mintcdn.com/microsoft-4404708b/MjJ0-cTsb1bpaMcX/images/playfab/data-analytics/learn-data/reports/tutorials/thirty-day-new-user-conversion-report-table.png?fit=max\&auto=format\&n=MjJ0-cTsb1bpaMcX\&q=85\&s=05c02e8a80e03015ce220767b05e36c8)

Under the **Day 0** column of that date, **0.50%** of these players made at least *one* transaction in the game.

Since conversion reflects a *cumulative* total of players, these percentage values increase along the time span, and reach **1.07%** on the **30th Day** - which corresponds to the report generation date, **2/13/2018**.

For additional details, see [Metrics and Terminology](https://devdocs.xbox.com/services/playfab/data-analytics/learn-data/reports/metrics-and-terminology.md).

## Populating the report

To populate this report, you must register a new user, log in, and then conduct purchases several days in a row.

This, however, will produce trivial results, (with user conversion at **100%** for each day). Throwing in several users and skipping some days will produce more interesting results.

The following API calls may be used to create new user accounts:

* [RegisterPlayFabUser](xref:titleid.playfabapi.com.client.authentication.registerplayfabuser)
* `RegisterWithWindowsHello`\<!-- [RegisterWithWindowsHello](xref:titleid.playfabapi.com.client.authentication.registerwithwindowshello) -->

The following API calls will also create a new user account and log you in automatically, if the `CreateAccount` flag is present:

* [LoginWithAndroidDeviceID](xref:titleid.playfabapi.com.client.authentication.loginwithandroiddeviceid)
* [LoginWithCustomID](xref:titleid.playfabapi.com.client.authentication.loginwithcustomid)
* [LoginWithFacebook](xref:titleid.playfabapi.com.client.authentication.loginwithfacebook)
* [LoginWithGameCenter](xref:titleid.playfabapi.com.client.authentication.loginwithgamecenter)
* [LoginWithGoogleAccount](xref:titleid.playfabapi.com.client.authentication.loginwithgoogleaccount)
* [LoginWithIOSDeviceID](xref:titleid.playfabapi.com.client.authentication.loginwithiosdeviceid)
* [LoginWithKongregate](xref:titleid.playfabapi.com.client.authentication.loginwithkongregate)
* [LoginWithSteam](xref:titleid.playfabapi.com.client.authentication.loginwithsteam)
* [LoginWithTwitch](xref:titleid.playfabapi.com.client.authentication.loginwithtwitch)

Finally, you may use following API calls to log in:

* [LoginWithAndroidDeviceID](xref:titleid.playfabapi.com.client.authentication.loginwithandroiddeviceid)
* [LoginWithCustomID](xref:titleid.playfabapi.com.client.authentication.loginwithcustomid)
* [LoginWithEmailAddress](xref:titleid.playfabapi.com.client.authentication.loginwithemailaddress)
* [LoginWithFacebook](xref:titleid.playfabapi.com.client.authentication.loginwithfacebook)
* [LoginWithGameCenter](xref:titleid.playfabapi.com.client.authentication.loginwithgamecenter)
* [LoginWithGoogleAccount](xref:titleid.playfabapi.com.client.authentication.loginwithgoogleaccount)
* [LoginWithIOSDeviceID](xref:titleid.playfabapi.com.client.authentication.loginwithiosdeviceid)
* [LoginWithKongregate](xref:titleid.playfabapi.com.client.authentication.loginwithkongregate)
* [LoginWithPlayFab](xref:titleid.playfabapi.com.client.authentication.loginwithplayfab)
* [LoginWithSteam](xref:titleid.playfabapi.com.client.authentication.loginwithsteam)
* [LoginWithTwitch](xref:titleid.playfabapi.com.client.authentication.loginwithtwitch)
* `LoginWithWindowsHello`\<!-- [LoginWithWindowsHello](xref:titleid.playfabapi.com.client.authentication.loginwithwindowshello) -->


## Related topics

- [Reports quickstart](https://devdocs.xbox.com/services/playfab/data-analytics/learn-data/reports/quickstart.md)
- [Metrics and Terminology](https://devdocs.xbox.com/services/playfab/data-analytics/learn-data/reports/metrics-and-terminology.md)
- [thirty-day New User Retention Report](https://devdocs.xbox.com/services/playfab/data-analytics/learn-data/reports/thirty-day-new-user-retention-report.md)
- [thirty-day Retention Report](https://devdocs.xbox.com/services/playfab/data-analytics/learn-data/reports/thirty-day-retention-report.md)
- [Daily, Monthly, and Rolling 30-Day Overview and Totals Reports](https://devdocs.xbox.com/services/playfab/data-analytics/learn-data/reports/daily-monthly-and-rolling-30-day-overview-and-totals-reports.md)